A nice little summary of the forthcoming Hulu launch appeared on a PC World blog today. Simply offering editorial content isn't necessarily enough to outdo YouTube, but I was very interested in this passage:

Content owners seem to have adopted a strategy of making their stuff available wherever the eyeballs are online (Hulu also begins streaming its video at AOL, Comcast, MSN, MySpace, and Yahoo today). That's a huge change from the studios' very defensive posture of just 18 months ago.

Open Portals baby. This is part of the whole RSS/Widgets/content-not-URLs evolution that is sweeping the Internet. I expect to see many more similar implementations in the future.